How to Set a Validation Threshold: When to Pivot vs. Persevere

Set the threshold before you fall in love. DemandSonar recommends: Demand Score >62, Transactional Intent >20%, Trend Stability >60, and at least one Competitor Vulnerability >50. If these aren’t met after two cycles of problem refinement, the AI says “Pivot.” A founder had three ideas. Idea A: Score 38, no amount of refinement moved it. She pivoted to Idea B, Score 68, and that became a thriving business. Having a data-driven kill rule stops endless flogging of dead horses. [Set your threshold now →]