Validation · 2026-04-06

How to Validate in a Market That Doesn't Exist Yet

Truly new markets have no search history. But there are proxies. DemandSonar's “Analog Market Mapper” finds adjacent, existing markets that predict the new one's trajectory. When electric scooters were new, the proxy was “electric bikes.” By mapping e-bike demand patterns, founders could model e-scooter adoption. The same technique works for any category-defining innovation. If your market truly doesn't exist, find the nearest analog and validate against that curve. [Map your analog market →]

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