Hyper-Niche or Broad Appeal: What Does the Demand Data Say?

The tension between niche and scale is real. DemandSonar’s “Niche Scalability Forecaster” models both. Enter a niche, and the AI outputs a “Hyper-Niche Score” (how targeted you can get) and a “Broad Appeal Ceiling” (how big it could become). “Sourdough starter kits” had a Hyper-Niche Score of 90, but a Broad Appeal Ceiling of only $2.1M. “At-home fermentation kits” broadened the appeal to $8.4M. The founder used the data to start hyper-niche for loyalty, then expand the catalog once a community was built. Data gives you the sequencing. [Model your niche scalability →]