Interpreting Demand Scores: What a “High Demand” Rating Really Means

A score of 85 doesn't mean guaranteed success. It means the digital demand environment is extremely favorable. The correlation with revenue is strong but not 1:1. This post explains the statistical nuance: the difference between an 85 and a 65, the confidence intervals, and how to combine the score with your own context. One founder misinterpreted an 82 as a “sure thing” and skipped customer interviews. The product launched well but had retention issues the data couldn't predict. Understand what the score does and doesn't promise. [Read the full interpretation guide →]