Is the Problem Too New for Search Data? Here's What to Do.

If no one is searching, perhaps they're talking. DemandSonar's “Problem Discovery” mode shifts from search to social and forum data when search volume is too low. It looks for conversational signals: “I just realized…” or “does anyone else have this issue…”, phrases that precede search demand. “AI-generated video game music” had low search volume but a high conversational signal. The founder who noticed built a prototype, and 6 months later, search volume caught up. He was already ranked #1. Early conversational signals are the pre-search gold. [Switch to Problem Discovery mode →]