The Founder’s Guide to Ethnographic Research at Scale

Ethnography at scale sounds impossible, but AI reads the digital diary of humanity: tweets, reviews, forum posts. DemandSonar’s “Digital Ethnography Engine” reconstructs a day-in-the-life narrative for your target customer segment. For “new parents,” the engine painted a picture of 3 AM phone-in-hand, searching “why won’t my baby sleep” while bouncing on a yoga ball. That context led to a “one-handed app for exhausted parents” product, which saw 50% day-one retention because it fit the context perfectly. Ethnography at scale is now possible. [Run digital ethnography →]