The Jobs-to-be-Done Framework, Supercharged by AI

Jobs-to-be-Done (JTBD) is powerful, but the manual process is slow. DemandSonar’s “JTBD Supercharger” reads thousands of switching stories and outputs a structured job: “When [situation], I want to [motivation], so I can [expected outcome].” For a language learning app, the AI surfaced the job: “When I’m commuting, I want to practice speaking without sounding stupid to other people, so I can feel confident for my trip.” That insight led to a “private speaking mode” feature, which became the app’s most-used differentiator. JTBD at machine scale. [Supercharge your JTBD research →]