Understanding the “Demand Sonar Confidence Score”

Alongside the Demand Score is a Confidence Score, the AI's certainty in the signal. A high Demand Score with low confidence means the data is noisy. This blog explains how to read the two together and when to seek more data. “Luxury cat furniture” had an 82 Demand Score but a 58 Confidence Score due to thin search data and heavy social noise. The founder wisely ran a small smoke test before committing, which validated the social demand. Confidence scores prevent over-interpretation of noisy data. [Learn about confidence scoring →]