Customers · 2026-04-20

When to Pre-Sell: How AI Tells You Your Audience Is Ready to Buy

Pre-selling de-risks everything. DemandSonar’s “Pre-Sell Readiness Score” looks for three signs: Transactional Intent >25%, Urgency Score >60, and Competitor Revenue Proof. When all three light up, the platform recommends a pre-sell campaign. For a “planner for nurses,” the readiness score hit 85. The founder launched a pre-sale on Etsy, sold 600 units before production, used the funds to manufacture, and delivered with zero inventory risk. Pre-sell only when the data says the audience already has their wallet out. [Check your pre-sell readiness →]

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