Example idea verdicts
These are illustrative examples of what a scan returns: the real demand read, the wedge to win on, the offer to lead with, and an honest verdict, including a flat no when the market is a red ocean.
Mobile car detailing
Demand: Steady local demand. People repeatedly ask for someone to come to them so they do not lose a Saturday.
The wedge: Top shops are booked out and make people drive in. Reviews complain about wait times and surprise upsells.
AI tool that writes social posts for agencies
Demand: Lots of talk, but most of it is people building the same thing. The space is crowded with near-identical tools.
The wedge: Everyone competes on the same generic output. The opening is a sharp niche, not another general writer.
Subscription box for rock climbers
Demand: Thin and seasonal. Climbers buy gear they choose themselves; few want a surprise box every month.
The wedge: Retention is the killer. Existing boxes churn fast and reviewers say the gear is filler.
Bookkeeping for trades businesses
Demand: Strong, recurring pain. Plumbers and electricians hate the paperwork and will pay to never touch it.
The wedge: Generalist bookkeepers do not speak the trade. Niche down and you own the referrals.
Meal delivery for new parents
Demand: Real but diffuse. People vent about being too tired to cook, but few search for a meal service by name.
The wedge: Gifting is the angle. Friends and family want to send help, and that is who actually pays.
Vending machines in gyms
Demand: Consistent. Members want protein and recovery drinks on the spot and gyms want the passive cut.
The wedge: Generic snack machines lose to the niche. Stock exactly what lifters want and the location is yours.