Car-buying concierge and cross-border import service
Is the demand real?
Swiss new and used car prices run high, and the same model often costs meaningfully less across the border in Germany, yet importing means German paperwork, customs, VAT, a Swiss roadworthiness test, type approval, and emissions compliance that intimidates most buyers. Zug concentrates wealthy private clients and executives who value their time, want a specific spec, and will gladly pay a flat fee to have someone source, negotiate, import, and hand over a registered car. The pain is high-friction and high-ticket, and one happy client refers more in tight wealthy networks.
Growing or fading?
Cross-border price gaps persist, premium and EV demand stays strong, and time-poor high earners increasingly outsource purchases they used to handle themselves.
What people search
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- Competitor teardown and how to beat each one
- The grand slam offer to lead with
- Outreach scripts that book replies
- Where to source the customers
- The first 90 day plan