A local craft kombucha and fermented-soda beverage brand

Is the demand real?

Functional and fermented drinks (kombucha, water kefir, craft sodas) are a growing health trend, and there is genuine interest among Bern's health-conscious and younger consumers, plus a wholesale angle into cafes, gyms, and health shops. But building a beverage brand is capital-intensive and slow: you fight for limited fridge shelf space against established brands, distribution and cold-chain logistics are costly, glass and production costs are high in Switzerland, and margins are thin until you reach real volume. Demand for the category is rising, but the path to profitability is long and crowded, so this is a passion-heavy, slow-burn play rather than a quick win.