Cross-border will and estate-planning service for expats in Switzerland (Swiss succession law, EU regulation choice, asset coordination)
Is the demand real?
Expats living in Switzerland with assets in multiple countries face a genuinely thorny succession problem: Swiss forced-heirship rules, the EU Succession Regulation's choice-of-law option, foreign property, and cross-border tax. Most have no valid will or one written for the wrong jurisdiction, and they worry about their family. A specialist service that coordinates a Swiss-valid will with the right governing-law election and the foreign assets is high-trust, high-value work with little direct competition aimed at the expat segment in plain English. The emotional driver (protecting the family, avoiding chaos) makes willingness to pay strong.
Growing or fading?
Steady structural demand from a large and growing cross-border expat population, most of whom are underprepared. Not a fad, and the multi-jurisdiction complexity only grows as people accumulate assets in more places.
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