Fractional CMO for early-stage SaaS
Is the demand real?
Seed and pre-Series-A SaaS founders often have a product and some revenue but no marketing leader, and they cannot yet afford a 200k full-time CMO. The fractional model fits the gap precisely, and founders actively look for someone who has done SaaS go-to-market before. Demand is real and the buyer has budget, but the bar is high: you must have a credible operator track record, which gates most pretenders out.
Growing or fading?
Fractional executive hiring keeps rising as startups stay lean post-2022. SaaS founders increasingly prefer senior part-time over a junior full-time hire.
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