Lead generation for solar installers
Is the demand real?
Solar installers live and die on a steady flow of qualified homeowner appointments, and a single closed install is worth thousands, so they pay aggressively for leads. Demand for lead gen is strong and the economics support it. The problems: the solar lead-gen space is crowded and somewhat scammy (recycled and shared leads have burned installers), lead quality and exclusivity are constant complaints, and policy and incentive changes (net metering cuts) can shrink the market in a given state overnight.
Growing or fading?
Residential solar demand swings with state incentives and interest rates. Some markets are cooling after net-metering rollbacks, others still hot. Lead quality reputation in this niche is poor, which is your opening.
What people search
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- Competitor teardown and how to beat each one
- The grand slam offer to lead with
- Outreach scripts that book replies
- Where to source the customers
- The first 90 day plan