Boutique PR and media-relations agency for Swiss startups
Is the demand real?
Swiss startups raising rounds or launching products want press coverage in NZZ, Handelszeitung, Startupticker, and tech media, and they will pay a retainer for media relations. But PR is a trust-and-relationships business where incumbents own the journalist contacts, results are hard to guarantee, founders are notoriously skeptical of PR ROI, and the Swiss startup pool is small. Demand exists at funding moments, but it is episodic, the sales cycle is long, and a newcomer without an existing media rolodex starts at a real disadvantage.
Growing or fading?
Startup PR demand tracks funding activity, which is steady but not booming, and earned media competes with founders just posting on LinkedIn themselves.
What people search
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- Competitor teardown and how to beat each one
- The grand slam offer to lead with
- Outreach scripts that book replies
- Where to source the customers
- The first 90 day plan