Specialty coffee micro-roastery with an attached cafe and wholesale supply
Is the demand real?
Zurich has a deep, sophisticated specialty-coffee audience that already pays CHF 5 to 6 for a flat white and seeks single-origin beans, and the third-wave scene keeps expanding. The real defensibility is the roastery, not the cafe: roasting your own beans unlocks a wholesale channel selling to offices, restaurants, and other cafes that pure cafes cannot touch, which turns a low-margin seated business into a higher-margin product business. Demand is steady and quality-driven, and a roaster who builds a recognisable bean brand earns recurring B2B revenue alongside the retail counter.
Growing or fading?
Swiss specialty-coffee consumption and the willingness to pay for single-origin and home-brewing keep rising, and subscription bean sales grow alongside the cafe trend.
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