A rotating weekend brunch pop-up in borrowed venues

Is the demand real?

Brunch is popular and Lugano's lakeside lifestyle crowd enjoys a weekend out, so there is baseline interest. But brunch is one of the most saturated, easily copied, and low-margin hospitality formats there is: nearly every cafe, hotel, and restaurant already does brunch, the concept has no defensibility, ingredient and labour costs in Switzerland are high against modest brunch ticket prices, and a borrowed-venue pop-up adds venue-fee and logistics costs on top. Demand is real but utterly commoditised, the differentiation is near zero, and the unit economics are thin, so a generic brunch pop-up is a red-ocean grind with no moat.