How to Validate a Niche for a Newsletter, Course, or Digital Product

Info-products require a different validation lens. DemandSonar’s “Info-Product Validator” checks for “Question Density”, the number of specific, repeat questions in a niche, and “Learning Willingness”, search volume for “how to,” “course,” “tutorial.” For “Notion for small business,” the question density was 840 distinct queries/month, and learning willingness was high (4,200 searches for “Notion tutorial”). The validator gave it an 88 Info-Product Score. A creator launched a $49 Notion template course and made $27K in the first month. The data told her exactly what to teach. [Validate your info-product →]