Ideas · 2026-03-21

Is Your Niche Too Small? How to Use AI to Find Out

Too small is worse than too competitive. At least in a competitive market, there's proof of life. With a micro-niche, you risk building for 12 people. DemandSonar's "Niche Viability Score" answers: Is there enough search volume and purchase intent to support a business? The formula: (Monthly Search Volume * Transactional Intent Ratio * Average Order Value Proxy) > $15,000 potential monthly revenue. If the product scorecard falls below $15K, the AI labels it a "Hobby Niche." Example: "Custom crocheted eyeglass chains" had a scorecard of $4,200. Passionate community, but not enough buying intent. The platform suggested widening to "handmade eyeglass accessories," potential $21K. Same skills, larger pool. Don't trap yourself in a beautiful but empty niche. Let the AI size it first. [Size your niche now →]

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